LeBron James is expanding his presence on social video platforms by co-hosting the podcast Mind the Game with retired sharpshooter J.J. Redick. The first episode, which delves into what makes a successful basketball player, has already garnered 1.3 million views and brought in 227,000 subscribers to the podcast’s YouTube channel. This new venture into video podcasts marks a creative shift for James, whose previous YouTube shows were high-budget docuseries. With the success of Redick’s podcast The Old Man and the Three, which has over one million subscribers, the duo is tapping into the trend of YouTube video podcasts. The latest episode has been generating traffic across various YouTube formats, showcasing the duo’s basketball musings and conversations on NBA topics, including the current state of James’ Los Angeles Lakers.
By collaborating with Redick, James is proving he has a keen eye for opportunities beyond basketball. He is keeping up with the latest trends in content creation and branding on platforms like YouTube, which has resulted in a huge following. James isn’t stopping at just one podcast though, as he has hinted at exploring video game streaming on platforms like YouTube, Twitch, or Kick. Additionally, a recent partnership between James’ Lakers and Logan Paul’s Prime Hydration has sparked rumors of a potential wrestling match between the two Ohio natives.