Reebok has taken a step forward in redefining its position in the sports industry by recruiting two esteemed personalities to aid in the process: NBA legends Shaquille O’Neal and Allen Iverson.
It’s a nostalgic moment for both the players and the company, as O’Neal and Iverson have been appointed as Reebok’s president and vice president of basketball, respectively. O’Neal was the first athlete to have a signature shoe with Reebok, while Iverson’s popularity in the 2000s helped boost the brand’s edgy credibility. It’s a full circle moment for all involved.
According to O’Neal’s statement via Boardroom, AI has played a significant role in Reebok Basketball’s history and the game as a whole. Hence, he is the perfect person to work with to attract a new generation of basketball lovers to Reebok. The reunion of Shaq and AI is an exciting prospect for both the company and the fans. The CEO of Reebok, Todd Krinsky, expressed his pride in the company’s unique approach of offering management positions to its legacy athletes instead of just providing them with products and appearances.
This is a fresh approach in our field, and it’s never been attempted before. The basketball legends, Shaq and Iverson, will be utilizing their unique skills to recruit players. Iverson will be targeting Reebok’s participation in grassroots organizations and community initiatives to attract potential players, while Shaq will be leveraging his network to identify, recruit, and retain exceptional athletes.
Reebok has appointed two of its most famous signature athletes, Shaquille O’Neal and Allen Iverson, as president and vice president, respectively, with the aim of revitalizing the brand. According to O’Neal, a significant part of his job will be connecting the brand with players and helping them grow through their partnership with Reebok. In 2022, CEO Krinsky, who had been with the company for ten years in various leadership roles, was tasked with reinvigorating the Reebok brand after the company was acquired by Authentic Brands Group. Krinsky believes that bringing in two of the brand’s most successful signature athletes is more than just a publicity stunt. Instead, both O’Neal and Iverson will play significant roles in making strategic decisions and running the business.
In case you’re familiar with Shaq, you’ll know that he thrives in challenging situations. According to him, they strive to be unique and innovative, just like they were in the past. That’s exactly what they aim to maintain now. This statement was made by O’Neal during an interview with Boardroom.